Well that’s almost a wrap on 2021 and what a year. We thought we were seeing the end of covid and along came Delta.
As a business it has been almost 12 months since we moved from print on demand to cut and sew and holding stock in house.
The move has been a great decision and has meant faster shipping and much higher quality clothing. A lot of lessons have been learnt this year as well. Key takeaway for 2022 is be more organised with planned releases throughout the year so manufacturers have time to get the stock made and shipped and it arrives before the planned drop and don't leave it to the last minute before ordering more stock and also order more stock when ordering as we sell out fast especially in key sizes.
We continued to deal with a facebook page trying to steal our designs and had a lot of there sites shut down which is an unfortunate part of the business, Just ask any other legitimate business it unfortunatley comes with the territory. But other than that we are lucky we have one of the coolest, most supportive communities out there and thats something we dont take for granted.
So heres a few stats from 2021
-Biggest month in ZF operating history Nov 2021 (Beat Nov 2020 by $6904!)
-2021 sales compared to 2020 : (+29% on 2020)
-2021 store conversion rate: 3.46% (+34% on 2020) Industry standard 2.63%
-2021 orders compared to 2020: (+51% on 2020)
-2021 Returning customer rate compared to 2020: 28% (+71% on 2020)
-2021 average order value $109.40 (+11% on 2020)
-Best-selling item 2021 "Script car sticker" (256 sold)
So 2022 what will it bring us? Well the goal is to take Zerofux full time by the end of 2022.
We will keep bringing the heat with new drops starting with new colour in the "Rogue" basketball shorts, then 6 more releases already in New Zealand so we are ready and pumped for the new year! I would love to bring the podcast back but that needs planning and a solid concept.
As always thank to everyone that’s supported and shopped with zerofux in 2021. 2022 is setting up to be a huge year so let’s go look back this time next year at the stats and see how much we improved.
As always thanks for the support and your business through 2021!
Have a great Christmas and a wicked start to 2022 and keep an eye on our social media as we will be there all through the holidays.