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    Zerofux is a New Zealand based limited stock clothing brand. We started in 2016 for a few hundred bucks and the balls to start something from the ground up. Zerofux takes influence from but not limited to tattoo, art, music and skateboarding cultures.  Our focus moving in to 2021 is high quality clothing with attention to detail and to do what no other brand in New zealand is doing. We have started working with some of the best manufacturers to bring the best quality we can without charging a damn fortune. You will never see us sticking any logos upside down on clothing like everyone else we are different from the rest in brand and quality. We also think it is important to not just sell you clothing but to provide value and entertainment so we do this by not just pushing our clothes but by making content for you to enjoy. 

    Brand ethos

    We all have the doubts, the fears and the haters. Those people that said our dreams can’t be done. Zerofux is not just a brand but a movement that when you put on your Zerofux clothing you're reminded that your dreams are yours and no one else’s, they are achievable and you will achieve them. No matter if it’s beating mental health problems, being the best parent or anything else that is your dream you can do it! You will do it! When you see someone else repping Zerofux you know we are  a crew and a family. 

    Our mission

    Our mission is simple, We want to create a brand that becomes a staple in New Zealand fashion and culture and while doing that not selling out and making sure we stay true to what we believe in and what we like.